LINC (Lead. Impact. Network. Change.) is a United Way of Greater Atlanta group for donors ages 22-30, with a focus on personal development and volunteerism. This website was designed for a 3-month campaign to encourage LINC members to “take 5 minutes, give $5 and tell 5 people” about the issue of childhood homelessness, with the goal of raising money to benefit homeless students. I worked with Creative Mischief to design a website and campaign branding for LINC’s first ever campaign for a cause.
In addition to raising $3k for United Way’s Kids Home Initiative, the campaign helped fund an achievement club for 21 high school students, drove LINC volunteer hours and contributed to the $400k raised by LINC donors that year.
The Give 5 Change Lives campaign earned a 2017 International Communicator Award of Excellence in the Integrated Campaign, Cause Marketing Category.